Ms. JD Social & Email Promo

Problem
Ms. JD had built a strong community through events and word-of-mouth, but needed refreshed graphics for Instagram, Facebook, and email campaigns to better promote upcoming events, awards, and member-focused content—all while staying true to the established Ms. JD brand.

Methodology
I began by distilling the core elements of Ms. JD’s brand identity and drawing inspiration from past event collateral. I explored a range of styles, ultimately landing on a direction that felt bold, on-trend, and professional—while remaining consistent with the organization's voice and visual language.

Solution
The final deliverables included a flexible set of brand-aligned graphic elements, image treatments, and templates tailored for social and email use. This system gives Ms. JD’s digital presence a youthful yet polished look, with enough simplicity to adapt to various campaigns while maintaining a cohesive and recognizable identity.

In fact, they are still utilizing this established style in their social graphics today—over five years later.