TripleLift Presentations

Problem
During TripleLift’s 2024–2025 rebrand, there was a critical need to update all general presentation and marketing materials to reflect the refreshed brand identity. This included both internal and external decks used by sales, marketing, and leadership teams—tools essential for driving communication and revenue growth.

Methodology
I collaborated with TripleLift’s art director and design team to help define and document the updated visual language. Using the refreshed brand identity, we developed comprehensive presentation templates in both PowerPoint and Google Slides, enabling the sales team to create polished, on-brand pitches and sales resources.

Solution
We produced a detailed internal brand guideline to ensure consistency in the use of typography, color, imagery, and layout across channels. I contributed to the design of a robust General Presentation template that included versatile content layouts tailored to the most common needs of the sales team. The result was a flexible, user-friendly system that empowered teams to present with confidence while maintaining a cohesive brand presence.