TripleLift Brand Guidelines

Problem
In 2024–2025, TripleLift—a world-leading creative SSP—underwent a website refresh and brand evolution. As a result, the company needed updated brand guidelines to reflect changes in story, tone, color palette, imagery, and overall visual identity across all touchpoints.

Methodology
I collaborated with the marketing and design teams to curate and structure the updated brand standards. Together, we developed a comprehensive system that established clear rules and direction for implementing the brand across key channels—including the website, social media, sales decks, email campaigns, and other marketing materials.

Solution
We designed an in-depth brand guideline document that captured the essence of TripleLift’s refreshed identity. The guide was distributed internally to ensure consistency across all teams, enabling the creation of cohesive, on-brand content both internally and externally.