Event Branding for Ms. JD

Problem
Ms. JD hosts multiple annual events that each serve unique purposes and audiences, from awards ceremonies to networking and leadership conferences. While the overarching brand was already established, they needed specific design systems for each event that felt fresh and unique but still unmistakably part of the Ms. JD brand.

Methodology
After analyzing the tone, goals, and target audiences of each event, I drew from the core Ms. JD brand—its colors, typography, and values. For each event, I introduced new visual elements to differentiate, while ensuring every design remained aligned with the master brand while allowing room for personality and variety across platforms and collateral.

Solution
The result was a suite of tailored event brand identities, each with its own look and feel while maintaining visual continuity with the Ms. JD brand. These design systems extended across digital and print materials, including social graphics, slide decks, signage, and programs—strengthening recognition, engagement, and professionalism at every touchpoint.