OR Homes

Problem
A couple was starting their own realty business specializing in beachfront rentals. They needed a modern, approachable logo and brand identity that would reflect the laid-back nature of their property while serving as a foundation for consistent marketing collateral.

Methodology
I spoke with the owners to gain a clear understanding of their business, mission, and what they wanted their logo to communicate to potential clients. We explored their ideal customer profile and discussed various stylistic directions that would resonate with their audience while aligning with their brand values.

Solution
A simple, line-art logo that captures the casual, coastal essence of their beachfront rental property. The brand identity reflects the couple’s approachable and easygoing nature, while maintaining a timeless and professional aesthetic. To support their marketing efforts, I also provided a concise brand guideline to help ensure consistency across all customer touchpoints.