Hustle&Scale | VSS

Problem
I initially partnered with Mark to develop the full brand identity for Hustle&Scale—from the logo to social media assets, website design, email templates, and presentation graphics. As the business evolved and expanded, there was a need to create a new, more adaptable identity for its growing umbrella brand, Virtual Summits Software (VSS), which could support a wider range of offerings and platforms.

Methodology
I worked closely with Mark to understand the evolving vision of the business and distill its essence into a distinct visual identity. From there, I created and applied the new brand system across multiple channels, ensuring it felt fresh, cohesive, and scalable for even further growth.

Solution
The result was a mashup logo for VSS that captured the brand’s entrepreneurial spirit and hands-on approach, while echoing back to the Hustle&Scale roots using typography. Its adaptable design allows for easy customization across event series, podcasts, and marketing campaigns. The identity system is flexible, built to evolve—supporting a variety of branded experiences while maintaining strong visual recognition.